We could not be more excited to work with repeat clients to help them celebrate their special occasion! When The Towbes Group, an award-winning real estate development and construction company, asked us to help them with their 60th year in business, Felici Events 'hit the bricks' to plan an 'architectural' themed "Roast of Michael Towbes", the guest of honor and founder of The Towbes Group Inc. (TGI).
We designed the invitation for the affair to personify the company's real estate development of Santa Barbara and beyond, which included a rooftop image of the American Riviera along with the company's blue, red and gold 60th logo atop clean print and easy to read fonts.
The 180 person event was held at the ballroom of Fess Parker Resort and Spa, an often used venue location for Chamber events, and the company's own yearly winter party. Felici Events' transformed the ballroom into a modern space.
For dinner and the roast portion of the evening, the screen projected the same rooftop image used for the invitation, creating a sensation that one was suspended in air overlooking the beautiful Santa Barbara Red Rooftops. Dining elements included white glass top rectangular tables showcasing blueprints, paired with gold infinity chairs. The table top centerpieces, a combination of blue hydrangeas and red roses housed in gold painted logo Tonka trucks and constructions hats, were a huge hit with guests, and represented the colors of the company's 60th Anniversary logo.
The gold rented bars also demonstrated the history and accomplishments of TGI, showcasing a map of projects the company has developed. It was important for Felici Events to create some visual interest around the vast ballroom, so we looked to create some interesting lighting and visual elements. SPARK Creative Events strategically placed interesting wall pattern projectionsto enhance the goldish-taupe ballroom walls. A 20' LED screen created a WOW factor showing drone footage of TGI's projects and developments during cocktail hour. The stage housed sleek and clean white leather chairs and .
Guests were treated with personalized M & M's Mr. Towbes favorite treat, and finally wowed with a delicious serving of fresh lemon sorbet adorned with a delicious The Towbes Group logo home-made cookie by Lele Patisserie. What a sweet ending to a lovely and memorable evening for this Santa Barbara based company.
Event Planner: Felici Events | Venue: Fess Parker A Doubletree by Hilton Resort | Photography: Kelsey Crews Photo | Lighting + Audio: SPARK | Rentals: Blueprint Studios | Floral: Louloudi Boutique Floral | Plant Rental: Rainforest Plant Co. | Music: The Idiomatiques | Cookies: Lele Patisserie | Photo Op: Santa Barbara Selfies